Our team of professional researchers have the skills and expertise to elicit deeper, richer feedback.


Our team of professional researchers will develop a customized market research plan that will help you reach your goals.

Our team of 30+ professional interviewers have the skills to elicit deeper, richer and more actionable feedback.


Meet our principal team members:

Nosheen Syed
Owner and Chief Executive Officer

Nosheen Syed has 20 years of experience in Market Research. She has held senior positions with leading research firms in Vancouver, New York, and Bermuda. Nosheen has directed both qualitative and quantitative projects for the Public, Private and Non-Profit Sectors.

Nosheen has had the pleasure of working with numerous Fortune 500 companies across industries to help them achieve their goals.

Nosheen is a certified focus group moderator and has had extensive training in creative ideation procedures, group dynamics, applied psychological techniques, and projective methods. She has moderated over 1000 focus groups and in-depth interviews in North America, China, Japan, the UK, and South America.

Since 2003, Nosheen has led the Market Research industry in Bermuda to a new level of professionalism, excellence, and awareness. This has earned her a great deal of respect and loyalty from CEOs in the business community and elected Government officials.

Dr. Leslie Steede

Owner and Director of Research

With a PhD in Psychology, Leslie has a strong academic background in research methods and statistics. A Berkeley Institute graduate, he completed formal training in Psychology at the Bermuda College (Associates Degree in Arts), the University of Waterloo (Honours BA) in Canada and the University of Sussex (MA with distinction; DPhil) in the UK.

At the University of Sussex, Leslie gained valuable experience teaching statistics at the Undergraduate and Master’s Level. He has successfully managed and completed many research projects, many of which are published in international psychology journals.

Leslie has close to a decade of experience in Market Research and some example of clients that he has designed and directed studies for include: Bermuda Hospitals Board, Mirrors, Centre on Philanthropy, Bank of Bermuda Foundation, Bermuda College, Bermuda Police Service, Bermuda Health Council, Bermuda Tourism Authority, Regulatory Authority, Bermuda Business, Logic Communications, CellOne, Butterfield Bank, BF&M, Royal Gazette, and 50+ Government Departments.


Our team

has the expertise to develop a customized market research plan that will help you reach your goals